November 27, 2014
The 4th annual Tip A Tiger charity event proved to be another success. Detroit Tigers players served drinks to fans on June 5 at CJ Mahoney’s in Troy, MI, to raise money for the Detroit Tigers Foundation. The organization is an affiliate of Illitch Charities, which promotes youth baseball in the Greater Detroit area.
Tigers pitchers Joba Chamberlain and Joe Nathan led 10 of their teammates to sling drinks for tips, which also benefited Nathan’s Save It Foundation and Chamberlain’s Delivering Dreams Foundation. Joining the two relievers were 2013 American League Cy Young Award winner Max Scherzer, Rick Porcello, Nick Castellanos, J.D. Martinez and more.
Detroit Sports 105.1 FM afternoon hosts Drew Lane and Marc Fellhauer broadcasted live from Tip A Tiger. Attendees had the option of bidding on autographed sports memorabilia, courtesy of Take 2 Authentics. More than $23,000 was raised for charity by the end of the night.
Other Greater Media Detroit personalities on hand were: 101 WRIF-FM’sAnne Carlini, Meltdown, Screamin’ Scott, Jade, Andy Green and WRIF Rock Girl Ashley, along with 94.7 WCSX-FM’s Trudi Daniels, Jim O’Brien, Dave Dahmer, Pam Rossi, Jim Paolucci and Scott Shepard.
November 21, 2014
The annual event took place on Monday, November 17th at the State Room in Boston, Massachusetts.
Norbella Media took top honors in “Best Use of Radio” category for its outstanding work on the Bertucci Share the Love campaign. Greater Media Boston’s five station cluster, including WKLB-FM, WROR-FM, WMJX-FM, WBOS-FM/Radio 92.9 and WBQT-FM/HOT 96.9, were recognized on screen as well thanked on stage during remarks made by Norbella Media Director Bob Deininger during his acceptance speech.
“We could not have won the Media Maven Award for “Best Use of Radio” without the partnership of Greater Media Boston,” said Bob Deininger, media director at Norbella. ”The Pay it Forward concept was developed and supported with the help of Greater Media Boston’s resources, including their on-air talent, video crews, websites, and social channels.”
“This is a perfect example of how Greater Media Boston distinguishes itself from the competition,” said Rob Williams, vice president and market manager. “From concept to development, to collaboration across departments, execution and results, this campaign is an A+. Our agency partner, Norbella agrees, the client Bertucci’s agrees, as did the judges for the prestigious Ad Club Maven Awards. We are very proud of our entire Greater Media Boston team!”