Howard Rosenblatt – Greater Media New Jersey
January 25, 2016
As Director of Strategic Sales Howard Rosenblatt has spearheaded a program throughout the New Jersey stations that is more than just your typical golf outing.
Golf outings have been a fundraising staple for years because many clients of media outlets play golf. Howard implemented a program whereby the stations have the ability to raise money and awareness for local charities and at the same time increase billing for new business or increase spending from current customers.
This type of program has given the local sales team the ability to sell radio, interactive advertising and a creative spin on the traditional golf outing.
The charities get money and exposure, the radio stations get to stand out with intense promotional marketing, and the clients and listeners have a fun, unique day out on the greens.
It is a win-win for everyone. Thank you, Howard, for bringing these ideas to the New Jersey Markets and for making them a huge success!