Greater Media Remembers Radio Industry Legend Bill Burton
December 23, 2014
Radio says goodbye to one of its truly passionate advocates.
Bill Burton, longtime President of Eastman Radio and later, the COO of the Detroit Radio Advertising Group, passed away on December 20th at age 85.
Bill was a true gentleman. He was a showman and tireless salesman for radio to anyone who would listen. His passion for our industry never dimmed over the years.
Even this past October, Bill was at the DASH Conference in Detroit, wanting to know how to best protect radio’s dashboard advantage.
Bill was big on catchphrases. Often repeated, they proved to all of us that “frequency sells”.
They included “A car is a radio on 4 wheels”, “Never take no from a person who can’t say yes” and, his signature “Be Fabulous”.
You were, Bill. And you showed us how to do it.”