Pan-Mass Challenge names 105.7 WROR-FM official radio station of the PMC for 2015 and beyond
December 11, 2014
The Pan-Mass Challenge (PMC) today announced a three-year partnership with 105.7 WROR-FM to serve as the official radio station of the bike-a-thon event that has raised $455 million for Dana-Farber Cancer Institute (DFCI). In addition to sponsorship from 105.7 WROR-FM, the home of the Loren and Wally Morning Show, PMC will also be supported by the Boston arm of Greater Media and associated local radio stations Magic 106.7, New Hit Country 102.5 WKLB, Hot 96.9, and Radio 92.9.
“The PMC is thrilled to embark on a long-term collaboration with Greater Media. We are confident the support will foster further awareness of the PMC story and drive a call-to-action to get involved in Massachusetts and beyond,” said Billy Starr, founder and executive director of the Pan-Mass Challenge. “The new partnership will increase exposure for the PMC as we gear up for our 36th ride and in the years to come.”
As the official radio station of the PMC, 105.7 WROR-FM and Greater Media will support the organization throughout the year with on-air and digital promotional support, event support and musical acts for PMC events. On July 31, 2015, 105.7 WROR-FM will host a live broadcast in Sturbridge, Mass. prior to PMC opening ceremonies.
“Greater Media loves to partner with charitable organizations that have a clear mission and a proven track record of making a difference in our community; and, none embody that more than the Pan-Mass Challenge,” said Rob Williams, vice president and market manager of Greater Media Boston. “Everyone here is excited for the entire experience, from promoting the event, to bringing in sponsors, and of course, to joining in the ride!”
Company leadership at Greater Media Boston will be intricately involved in supporting the PMC as Williams will be leading a PMC riding team of six, which will include radio hosts Loren Owens and Wally Brine, as well as WROR-FM radio personalities Lauren Beckham Falcone, Hank Morse, Julie Devereaux and producer Brian Bell. “What an exciting opportunity and honor to be part of the most successful fundraising event in the country and supporting such an amazing charity that benefits Dana-Farber Cancer Institute through the Jimmy Fund,” said Loren Owens, host of The Loren and Wally Morning Show.
The new partnership comes after a strong six-year radio partnership with WEEI and Entercom. “The PMC thanks Entercom for their generosity and support since 2009 and appreciates their efforts to drive awareness of the PMC and our mission,” said Starr.
The partnership with Greater Media will begin effective January 1, 2015.
About the Pan-Mass Challenge
The Pan-Mass Challenge (PMC) is an annual bike-a-thon that today raised more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $455 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 50 percent of the Jimmy
Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC’s goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber’s doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto www.pmc.org<http://www.pmc.org/>