Rodney Byrd – Greater Media Philadelphia

November 27, 2014


Rodney was selected months ago to receive the Rock of ’MMR Award, a quarterly recognition of outstanding service and dedication to one’s job and the Greater Media organization. We waited for his recent return to “active duty” at the stations following medical treatment. The “Rock” recognition was based on his ability to work through a multitude of challenges, technical and logistical, involved with physically moving the entire Camp Out for Hunger operation (after eight years in the same spot) to a downtown location.

Rodney was personally involved with transmission and data line installation, tent size and orientation, garbage collection/cardboard recycling, talent RV accommodations, HVAC, security and in-house sound P/A—with local and national bands playing daily—as well as mixing the broadcast with a six-person show, guests, remote-location shots from the parking lot and more. Fifty hours of live radio originated from the site during the week. And you know what? The entire operation went off without a hitch. Not one. And the food and money raised increased dramatically as a result of the move.

A revealing fact: Rodney scheduled his chemo treatments in the weeks leading up to Camp Out for Hunger to avoid conflict, so he could be on-site to manage the event personally.