Greater Media VP of Program Development Buzz Knight Named Among New Members of Council For Research Excellence
June 23, 2014
Greater Media Vice President Buzz Knight has been named among the new approved members of the Council for Research Excellence.
“We are very proud of Buzz for being named as a member of the Council For Research Excellence,” said Greater Media Chairman and CEO Peter Smyth. “His vast knowledge and experience in the radio industry will serve as a valuable asset for the Council.”
“It gives me great pleasure to announce our newest members and to welcome our first members from the audio community,” said Ceril Shagrin, executive vice president of Univision Communications Inc. and chair of the CRE.
The Council for Research Excellence (CRE) is an independent research group created (in 2005) and funded by Nielsen. The CRE is dedicated to advancing the knowledge and practice of audience measurement methodology and comprises senior-level industry researchers representing advertisers, agencies, broadcast networks, cable, syndicators, local stations, and industry associations.
CRE members represent advertising agencies, media-buying firms, media companies, advertisers, digital publishers, social media companies and industry organizations including ABC, AMC Networks, CBS, Comcast, Cox, Discovery, ESPN, Gannett Co., Greater Media, GroupM, Havas Media, Horizon Media, Katz Media Group, Kimberly-Clark, LIN Media, Magna Global, the Media Rating Council, MoffettNathanson LLC, the National Association of Broadcasters, NBC Universal, Nielsen, Omnicom, Radio Advertising Bureau, Raycom Media, Scripps Networks Interactive, Starcom MediaVest, TargetCast tcm, Tribune Co., Turner Broadcasting, 21st Century Fox, Twitter, Universal McCann, Univision, Viacom and Warner Bros. Television.
For more information about the Council for Research Excellence, please visit: http://www.researchexcellence.com/