Radio’s Fall Gathering

September 10, 2013

Peter Smyth

As we close out the third quarter of another year of challenge and change, I’m looking ahead to the Radio Show in Orlando later this month.  As always, I welcome the opportunity to reconnect with friends, old and new.  But more significantly, I am looking forward to sessions that will grapple with some of the most urgent issues facing our industry.

We are fortunate that many of our Greater Media colleagues will be appearing on or moderating discussions during the week.  It reflects well on our company to be invited to be thought leaders for the Radio Show.

Tom Bender, Vice President of Interactive, will join a panel at The RAIN Summit to discuss ad insertion as part of a station’s streaming and online strategy and the measurement implications, revenue opportunities, programming issues that are associated with streaming.

Both Buzz Knight and Bill Weston will be contributing programming wisdom.  Bill is participating on a panel hosted by Lori Lewis of Jacobs Media on social media.  Bill has been strong in his embrace of social, and he will share how he uses it to further WMMR’s relationship with listeners.  Buzz will be hosting an appropriately named “Programmer Master Series” session on multi-platform talent.  It really is critical that we all learn how new media channels have redefined the job description for air talent, and the best way to do that is to hear from those who are embracing and succeeding at it.

The Link’s Bob & Sheri will be among the presenters at this year’s Marconi Awards, and I am pulling for our WRAT, WMMR and WBT, all of which are finalists.  I’m proud to be associated with these call letters and their never-flagging commitment to making a difference in their local communities.

Heidi Raphael, our Vice President of Corporate Communications, will be sitting on a panel to discuss crisis management when something of a controversial nature happens on your air or to your staff.

Radio Ink’s Radio Wayne Awards will recognize those in our sales organizations who can show the rest of us how to adapt to the new reality of selling, and I’m happy to count Greater Media’s Michelle Vierra and Brian Samborski among the nominees.

Jennifer Williams, our Director of Interactive Marketing, will take part of a discussion on the RAB’s Finding Consumer Trends Reports and how stations can achieve success using survey data.

On Friday, I am looking forward to honoring Ginny Hubbard-Morris as the 2013 National Radio Award recipient.  Ginny is a great, locally-focused broadcaster who has led Hubbard Broadcasting with both insight and wisdom; she deserves our accolades.

These are just some highlights that I have circled on my agenda; it does not include the countless hallway conversations, introductions and reconnections that will make each day fly by.  As always, and perhaps particularly this year, the Radio Show is a tribute to the vitality and resilience of the radio industry as we continue to move forward into our multi-platform future.