It’s An Insta-Everything World

March 25, 2013

My name is Anne Carlini and I fully welcome the world we live in now of Insta- EVERYTHING!

It doesn’t seem like that long ago we were splicing tape to get a caller’s request on the air.  It’s with today’s technology we realize that cutting the phone call down to a reasonable length and then finding the song on a record resulted in many lost opportunities to be topical, funny or simply create an interesting call.  The Vox-Pro is a piece of equipment that allows me to edit calls in a matter of seconds for air content, it’s being able to find the song or the right drop NOW!  Sure, I feel nostalgia for the ‘good old days‘ of holding a record in my hands, reading the album cover and the wonderful sound of putting the needle on the record.  The truth is technology has helped my show improve.

We are a nation of information junkies.  While technology is giving us more ways to get the information we want, there are still some constants that won’t change. Understanding how to grab someone’s attention is critical. A special thank you Fred Jacobs for introducing me to the “tease” to really engage an audience.

I have seen firsthand how a great “tease” can work wonders.  I have asked myself numerous times, why am I watching this story on Britney Spears?  I don’t even like Britney Spears!  Simple.  The reporter has engaged my mind within the first few seconds.  OMG, maybe I do care what Britney’s new haircut looks like?  No wait, I don’t!  Well, maybe I’ll just stay a few minutes longer to see what it looks like…..oh no, I’m still watching.   With the information highway at my fingertips, music news is constantly fresh and readily available every minute.  So maybe, just maybe, my listeners will find themselves caring about, ‘Can you believe Vince Neil of Motley Crue got kicked out of another casino last night?  I’ve got that story coming up next.’  Scotty..Engage!

Just like on-air, online and in social media our listeners are a great source of content, especially via Facebook and Twitter. Every day I search my news feed for pictures or links to use on the WRIF Facebook page.  One of my most successful posts was a picture from a Facebook friend.  It was shared over 5,200 times.  Sure I search for engaging content online, but it’s great to have the help of your “Facebook friends” when on a daily basis you’ve got 5 or 6 balls in the air.

When you live minute by minute for 5 hours a day on air, new technology is making connecting with the audience on multiple channels so much easier.  Now if you’ll excuse me, I have a record to listen to.

Anne Carlini is making Greater Media great as midday host on 101 WRIF in Detroit.