WBT & Peanut Butter
November 12, 2012
John Hancock (6pm-9pm) on News Talk 1110 WBT, along with Harris Teeter and Jif, teamed up for a Peanut Butter ‘N July event to benefit Second Harvest Food Bank of Metrolina’s Kids Café Backpack Program.
The turnout was exceptional and the donations exceeded expectations. Hundreds of people participated throughout the month of July to contribute over 4,800 pounds of peanut butter! Food pantries, like Second Harvest, consistently lack peanut butter donations. Peanut butter is one of the most requested items, and is considered to be a ‘Kid Friendly’ source of protein, with a long shelf life.
In addition this past summer, WBT launched a campaign to bring attention to the importance of this product. Donation bins were set up at 54 participating Harris Teeter stores throughout the seven counties surrounding Charlotte, North Carolina.