WBT Named Official Broadcaster for UNC Football & Basketball
May 10, 2012
The University of North Carolina at Chapel Hill and its multimedia rights holder, Tar Heel Sports Properties, today announced a multi-year agreement with Greater Media Charlotte for WBT AM & FM to serve as the official radio affiliate for the broadcast of all UNC Tar Heels’ football and basketball games starting with the 2012-2013 season.
As part of the agreement, WBT AM/FM will carry all game action, as well as shows with Coach Larry Fedora and Coach Roy Williams.
“We’re excited about this new partnership and bringing two terrific brands back together,” said Gary Sobba, general manager for Tar Heel Sports Properties, a property of Learfield Sports. “WBT has a very strong signal and will provide excellent coverage for the Tar Heel faithful in the Charlotte metro area.”
“This is good news for our fans as well as our programs. WBT is the strongest AM signal in the market and can provide coverage of Carolina athletics to a broad range of fans along the east coast,” said University of North Carolina Athletic Director Bubba Cunningham. “UNC has a rich tradition with WBT and we are pleased to partner with them once again.”
“The Carolina fan base in the Charlotte region represents a large part of our audience,” said Greater Media Charlotte Vice President & Market Manager Rick Feinblatt. “We are pleased to welcome UNC football and basketball back to WBT AM/FM.”