The Season of Giving

December 12, 2011

Peter SmythThe year-end holidays always provide the natural opportunity to look back at our accomplishments of the preceding twelve months, as well as a time to set our goals for the coming year. In our company, this always corresponds with our annual budget process, which makes it an even more specific and focused exercise. While that information is fresh in my mind, I want to reflect upon the past year and some of the successes that our company has achieved.

First, let me say that the victories of Greater Media are due to the hard and dedicated work of the men and women on our staffs who have devoted themselves to creating and selling our brands. With their creativity and determination during 2011, the company continues to enjoy good revenue growth. Upon that foundation, we have been able to maintain a healthy capital structure for our company. Even with the uncertainty in the global markets, Greater Media is well positioned and strong going into 2012.

In our local markets, we have been a live and local presence with personalities that matter to our listeners. Whether they are fans of Preston & Steve in Philadelphia, Bob & Sheri in Charlotte, Drew and Mike in Detroit or Jim and Margery in Boston, we provide companionship that is impactful and local. Our music and information formats are fine-tuned by programming staffs that include some of the best in our business.

Our sales teams in every market have worked tirelessly to achieve and overachieve. No one knows better than I that it takes more determination and innovation today to accomplish what we once took for granted. Our sellers are part of the ongoing effort to maintain and expand radio’s voice and vibrancy in the ad community. Through integrated selling of all of our assets, broadcast, in-person and online, we can now create more complete and effective solutions for our advertisers. We are looking forward to becoming even more consultative and effective in our advertiser relationships.

For all of these accomplishments and many more, I give thanks to the members of our company. But they went beyond just business and in each of our cities, Greater Media employees pitched in for the Greater Good. In its inaugural year, this program of service asked our employees to give back to our communities, and they have responded.

In Boston, staff members volunteered at Community Servings, a non-profit food and nutrition program for people with critical and chronic illnesses. In Detroit, employees participated in the 2011 Buddy Walk for Down Syndrome and packed produce at Forgotten Harvest, an area food pantry. We all know the weak economy has hit Detroit hard and this was an invaluable service to many of those affected.

In Charlotte, the WBT and WLNK Sales teams, along with other Charlotte employees, filled 1,000 brown bag lunch bags with nutritious goodies for children served by A Child’s Place, which provides support services for homeless children and their families. Our New Jersey Newspapers crew pitched in and helped out at the Sayreville Pet Adoption Center, and our New Jersey Newspaper and Radio divisions joined forces to host the “Soundstage” fundraiser, benefiting Parents of Autistic Children and Our Special Place, a learning center. Also in New Jersey, our radio stations in all three markets made sure that they lent a Thanksgiving hand to their communities.

In Philadelphia and elsewhere, Cradles to Crayons provides kids in low income and homeless families with the learning essentials they need, all free of charge. Greater Media Philadelphia employees delivered 10 cargo vans full of donated items and cleaned and sorted them for distribution.

While I am proud of our business accomplishments of the past year, this list of civic and charitable participation instills a deeper pride in the knowledge that our employees are active and selfless members of their communities. This is just another characteristic that makes Greater Media greater. I thank each and every one of our employees for all that they do. Their dedication and giving spirit, not only at the holidays but year-round, are making a real difference where it matters most.