WKLB Text-to-Give Benefits Floating Hospital for Children
December 9, 2011
On December 12th WKLB Country 102.5, will launch a text-to-give campaign to benefit Floating Hospital for Children at Tufts Medical Center. Throughout the week, WKLB listeners will hear live and recorded appeals to text a short code to make a $10 donation to Floating Hospital.
“People are always busy during the holiday season, but it is also one of the most important times of the year for giving,” said Catherine Squires, CFRE, Vice President of the Tufts Medical Center Trust. “This program makes it extremely easy for people to help kids. It takes just a couple of seconds to send a quick text message from their mobile phones.”
In addition to making it simple to give, the program is unique, as the text-to-give initiative is not associated with an unfortunate event or a radiothon.
“The way we’ve structured this program allows us to help the kids at Floating hospital while still providing the great musical entertainment our loyal listeners have come to expect,” said Mike Brophey, Program Director of WKLB. “Our fans are the best listeners out there, and now when they tune in to catch their favorite country songs, they also will be able to take a few seconds to send a quick text message to benefit kids in need during this charitable season.”
For more information on how to make a donation, listen in to WKLB Country 102.5 or visit wklb.com or floatinghospital.org.