Greater Media Returns to Marketron to Deploy Mediascape

November 29, 2011

Marketron, the leading provider of business software solutions and services for the media industry, today announced its renewed and expanded relationship with Greater Media, the parent company of radio stations, weekly newspapers and telecommunications towers throughout the U.S.

Greater Media will replace its current traffic and billing system in its four largest markets with Mediascape, an open technology platform, traffic solution and services that drive new revenue, efficiency and improved performance across multiple mediums.

“Marketron has always been noted as the industry leader in the broadcast business solutions space, but now—with Greater Media’s decision to return to Marketron—it’s clear that our technology, solutions and approach are superior to those of our competition. Combined with over one hundred and fifty other broadcast groups that have signed Mediascape agreements in the last seven months, the market has clearly chosen” said Steven Minisini, CEO of Marketron. “We are excited to have Greater Media back on board, and plan to facilitate their continued success by rapidly deploying our revolutionary Mediascape Platform, Traffic and Services across the company.”

Mediascape combines an essential infrastructure, next generation traffic solution and suite of services on an integrated and open technology platform that is now easily available to media organizations of all sizes. The Mediascape program sets a new standard for the media industry and ensures that all Marketron customers are equipped to leverage highly engaged, local audiences and effectively compete for new and emerging advertising dollars. The unique capabilities provided by Mediascape improve the sector’s overall performance and attract accretive ad spend to the industry.

“Our company is dependent on being able to rapidly adapt to change and take advantage of new revenue opportunities, especially in the hyper-local, digital and mobile arenas,” said Peter Smyth, Chairman and CEO of Greater Media. “Marketron’s Mediascape will ensure our employees have the tools and flexibility to keep pace with the continued growth and opportunity in our industry.”