Air Staff Team Building 101
August 31, 2011
The Three Musketeers. It’s a candy bar! No, it’s a 17th century French Fable. Well, you’re both wrong. It’s an air talent team-building analogy. Consider the rally cry, “One for all and all for one” – there is so much more to be gained when all on your staff works together in accomplishing station goals. Here are seven random items to help motivate your air personalities/ programming team to work as one:.
Whether addressing individual DJs or the team in total, find ways to drop in references/ asides illustrating inter- connectedness of all staff/ dayparts/ departments.
- Every time you proofread one of your staff memos and see the word “I” …change it to “we.”
- Employ an ‘atta-boy’ bulletin board in common area. Have staff post 3 X 5 cards with unsolicited praise and/or thanks for team members who help outside of their job description or who perform in exemplary fashion within it.
- Promulgate vision and philosophy, all the time, e.g. Care enough to do the small things right, every time; None of us is as smart as all of us;
- Praise your staff members in the hallway, within earshot and in full view of others. And after you do that 3 times you can criticize them in your office, privately.
- Celebrate the unsung heroes on your staff. Everyone relates to praising the part-timer who gave up an entire weekend vs. the f/time star who gets a lot of attention and talent fees.
- Off site staff gatherings are excellent team building opportunities but difficult to pull off. Full staff meetings every 4-6 weeks (with pizza) where everyone gets a turn to speak their mind is time well-invested.
Bill Weston is making Greater Media great in his role as Program Director for WMMR in Philadelphia