There’s nothing better than my community

August 10, 2011


At Greater Media Charlotte, our stations are very much invested in the success of our community, which is a critical component to our success as a local business.

Our region is defined by big business with traditional and emerging enterprises, and by a quality of life informed by the past and progressively venturing forth into the future.  Our goal with both WBT and 1079 The Link, WLNK is to reflect those values as a significant part of our daily mission.

For nearly a century, WBT has served as the voice of the greater Charlotte region, reaching the most influential and valued consumers.  WBT shapes opinions, muses about issues, and provides timely news, weather, and traffic information.  It is not just a responsibility for us, it is an expectation.

Just this past Friday, with flash flooding occurring throughout the city, area creeks quickly rose ten feet above flood stage with major thoroughfares completely shut down during key commuting times. WBT interrupted Rush Limbaugh to go wall to wall with news, traffic reports and listeners sharing their own flood experiences.   While other radio stations were voice-tracked with no mention of the emergency and no resources to deploy, WBT was on the air throughout the day and until the waters receded.  No other radio, or television station for that matter, provided more relevant and actionable information than WBT.

1079 The Link, WLNK is also very much invested in the Charlotte community.  Our Link Leading Ladies program highlights women in the Charlotte area making a difference.  We define a Link Leading Lady as a woman of distinction.  She is a role model, a leader, an innovator, an entrepreneur, an ambassador or a pioneer.  Throughout the year, thirty of these Link Leading Ladies are profiled and at year end, a banquet is held to celebrate their achievements.  Our sponsors, our listeners and our personalities are all invested in this program, and it is just one of many examples of how we reflect and serve our community.

Our investment in the community occurs with more “quiet” service as well, outside of our broadcast day.  This year, as part of the Greater Good campaign, our employees are working locally with A Child’s Place, which helps needy area children.  Many of our employees have stepped up, volunteering their time each month.  So far, we have spent a half day stuffing lunch bags for more than a thousand local school kids who aren’t always sure where there next meal may come from; a field day for thirty homeless children during their Spring Break, and more recently held an internal back to school supply drive.

There are many businesses in Charlotte invested in the community, but very few do so with the vigor and enthusiasm of Greater Media Charlotte.  It makes us better broadcasters, better neighbors, better business operators, and is a critical part of our overall success.

Trip Savery is making Greater Media great in his role as Director of Sales at Greater Media Charlotte.