Smyth Speaks at Sovereign Bank Forum

March 7, 2011

Greater Media Chairman & CEO Peter Smyth Featured Among Panelists at 10th Annual Economic Breakfast Forum Hosted by Sovereign Bank and Greater Boston Chamber of Commerce

Boston, MA (March 7, 2011): Greater Media Chairman & Chief Executive Officer Peter H. Smyth was among the featured panelists who appeared at  10th Annual Economic Breakfast Forum in Boston, Massachusetts. More than 300 business leaders turned out on Tuesday, March 1, 2011, at the Westin Copley Place Hotel to attend the event, which was hosted by Sovereign Bank, in partnership with the Greater Boston Chamber of Commerce.

This year, Sovereign Bank employed cutting-edge technology and conducted an instant survey of the economic outlook of the audience members.  With a list of 10 questions and a credit card-size wireless transmitter, audience members saw the results of the survey displayed instantly on screens in the function room.

Following the survey, Sovereign’s Bank’s Senior Vice President, Larry Delp, turned to a panel of local business leaders, which featured Smyth, along with Steve Andrews (Senior Vice President, Global Banking and Markets, Sovereign Bank), Barry Bluestone (School of Public Policy and Urban Affairs, Northeastern University) and Greg Pinto (Vice President, Baystate Financial Services and Chief Investment Officer, Baystate Wealth Management) to comment on the results and on their views of the Economic Outlook.

The survey indicated that the audience was more optimistic about the economy than in the past few years, reflecting national trends about more positive outlooks.

Greater Media is seeing confidence coming back among advertisers, in particular, the automotive industry, health care and retail, as well as private label food products, said Smyth. “In addition, the media industry is changing into a multi-platform interactive marketing engine that will connect with the consumers on many levels, from their smart phones to their standard radios.  Local content is the key to success in the media .”