Smyth to appear on interactive panel
February 8, 2011
Greater Media Chairman and CEO Peter Smyth will be featured among an all-star cast of speakers for Borrell Associates’ 2011 Local Online Advertising Conference. The conference will take place March 3rd -4th at the Grand Hyatt on E. 42nd Street in New York City.
Smyth will be part of an all-star lineup of more than 50 speakers who will explore the dramatic transformation of local media brought on by the Internet and mobile media. The speaker mix will include advertisers, agencies and media company executives.
“Local media is facing the dichotomy of constriction and opportunity,” said company CEO Gordon Borrell, “and we’re very lucky to have speakers who have figured out how to thrive in such a challenging environment. Every major media segment – yellow pages, radio, pure play online, TV, newspapers – will be represented by the most successful players in online ventures.”
The conference will open with welcome and keynote messages from media guru and radio/TV personality Shelly Palmer, and Greg Stuart, Global CEO of the Mobile Marketing Association. In addition, it will feature some of the leading suppliers and partners who are helping local media maximize digital opportunities, including Yahoo!, Cox Digital Solutions, 360Directories.com, AdMall, Amdocs, Local Thunder, Local.com, MerchEngines, Marchex, CineSport, Internet Broadcasting, WSI, Second Street Media, LocalSplash, WorldNow and Analog Analytics.