101 WRIF Partners with Volunteers of America to “Man Up and Give!”

December 7, 2010

101 WRIF, in conjunction with Volunteers of America, are calling out to their listeners to “Man Up and Give” this coming holiday season.  From December 9th thru December 13th, 101 WRIF will be running the Man Up and Give Charity Drive to raise money for Volunteers of America’s “Adopt-a-Family” program.  The successful “Adopt-a-Family” program raises money to help local families have a memorable holiday season.  For a donation of only $150, Volunteers of America is able to take care of a family of four with presents, clothing, and a holiday dinner.  Last year the program was able assist almost 4,000 families in the state of Michigan.

101 WRIF’s afternoon drive host, Meltdown, will be taking his show live on the road to locations across the metro Detroit area.  Every person who stops in to make a donation will receive a personalized WRIF Man, or WoMan, Card for their donations.  Those making donations will also have the chance to win tickets (while supplies last) to upcoming events such as the Alter Bridge concert, Michigan State Basketball, etc. that were graciously provided by Live Nation, The Palace of Auburn Hills, and AEG.  Each location will also feature a live auction of one of a kind rock memorabilia from artists such as Kid Rock, Slash, Ozzy Osborne, Metallica, and more with all the proceeds going to “Adopt-a-Family”.  In addition to the live events, WRIF listeners will be encouraged to make donations via the phone and online.

“With so many families in need in the metro Detroit area, we were looking for a way to give back to a community that has supported this station for almost 40 years,” said Mark Pennington, WRIF Program Director. “The Volunteers of America and their “Adopt-a-Family” program was the perfect fit and is the best way for us to take care of as many people as possible.”

The Man Up and Give Charity Drive will kick off this Thursday, December 9th at the Buffalo Wild Wings in Ferndale.  For more information on the broadcast locations, The Volunteers of America program and how to give, please go to www.wrif.com.

For more information, please contact Ken Wasilewski at 248-586-2984.