MAGIC 105.1 FM Presents LittlePinkDress

September 20, 2010

Magic 105.1 FM is thrilled to team up with Project Runway’s season five contestant and local Detroiter, Joe Faris for PROJECT LittlePinkDress to help raise funds for Breast Cancer during the month of October. He has created a shell of a denim dress and enlisted five celebrities to have them co-design their own version of the dress. The dresses will go on tour throughout Metro Detroit so people can go out and view them, bid on them with the opportunity to have lunch with the designer that made the particular dress.

The celebrities who have volunteered their time to participate in the project include: Erin Cummings of the new ABC show, Detroit 187, Christy McDonald, reporter for Channel 7 News, Karen Newman, Lauren Podell traffic and reporter for Channel 4, and Georgea Kovanis, fashion reporter for The Detroit News. Currently, Faris and the celebrities are designing these unique masterpieces, which will be unveiled at Magic 105.1’s Pink Party on Thursday October 7, 2010 at the Grosse Pointe War Memorial in Grosse Pointe Farms, Michigan.

Once the dresses are revealed, a gorgeous display will be making its way to Art Van locations throughout the Metro Detroit area for people to view. Anyone interested in bidding on the dress can go to www.detroitmagic.com and place their amount. The highest bidder at the end of October will not only win the dress, but also have the opportunity to have lunch with the celebrity designer. One hundred percent of the proceeds will go to benefit a local breast cancer charity.

“This is an incredible opportunity,” said Faris. I have a very dear friend who is going through treatment for breast cancer right now. This disease is affecting more and more people all the time. I really hope PROJECT LittlePinkDress not only raises funds but also continues to raise awareness about this disease.”

The designer is preparing to launch Motor City Denim Company, a full denim line, at the beginning of October.

Faris and all the celebrities listed are available for interviews. Bios and headshots are available upon request.  For more information about PROJECT LittlePinkDress, please e-mail Aimee Spencer direct at aspencer@greatermediadetroit.com or go to www.detroitmagic.com.

This event is made possible by DMC Huron Valley Sinai Hospital’s Sinai Center for Women and Charach Cancer Treatment Center.