Greater Media Returns to Marketron to Deploy Mediascape

November 29, 2011

Marketron, the leading provider of business software solutions and services for the media industry, today announced its renewed and expanded relationship with Greater Media, the parent company of radio stations, weekly newspapers and telecommunications towers throughout the U.S.

Greater Media will replace its current traffic and billing system in its four largest markets with Mediascape, an open technology platform, traffic solution and services that drive new revenue, efficiency and improved performance across multiple mediums.

“Marketron has always been noted as the industry leader in the broadcast business solutions space, but now—with Greater Media’s decision to return to Marketron—it’s clear that our technology, solutions and approach are superior to those of our competition. Combined with over one hundred and fifty other broadcast groups that have signed Mediascape agreements in the last seven months, the market has clearly chosen” said Steven Minisini, CEO of Marketron. “We are excited to have Greater Media back on board, and plan to facilitate their continued success by rapidly deploying our revolutionary Mediascape Platform, Traffic and Services across the company.”

Mediascape combines an essential infrastructure, next generation traffic solution and suite of services on an integrated and open technology platform that is now easily available to media organizations of all sizes. The Mediascape program sets a new standard for the media industry and ensures that all Marketron customers are equipped to leverage highly engaged, local audiences and effectively compete for new and emerging advertising dollars. The unique capabilities provided by Mediascape improve the sector’s overall performance and attract accretive ad spend to the industry.

“Our company is dependent on being able to rapidly adapt to change and take advantage of new revenue opportunities, especially in the hyper-local, digital and mobile arenas,” said Peter Smyth, Chairman and CEO of Greater Media. “Marketron’s Mediascape will ensure our employees have the tools and flexibility to keep pace with the continued growth and opportunity in our industry.”

WBT Hosts Holiday On Ice Ribbon Cutting

November 23, 2011

WBT and NASCAR Hall of Fame will host a Ribbon Cutting to celebrate the NEW LOCATION, LARGER ICE RINK, and GRAND OPENING as Holiday on Ice kicks off the 2011 season! Brief remarks will be made by WBT’s Trip Savery and NASCAR Hall of Fame’s Winston Kelly, hosted by WBT’s Weekday Host Keith Larson. After the ribbon is cut, Charlotte Checker’s mascot Chubby Checker will lead more than 50 skaters onto the ice for the first time this season. Light food will be served. The rink opens to the public at 5:00pm, Tuesday, November 22nd

The ceremony will begin at 4pm. Media parking is available on Brevard Street, near MLK Blvd, in front of the NASCAR Hall of Fame Plaza.

WBT’s Holiday on Ice is everyone’s favorite holiday tradition and it returns to Uptown Charlotte with a new location on Ceremonial Plaza at the NASCAR Hall of Fame. The Ice Rink is more than 30% larger this year with more than 7000 square feet of ice and an incredible view of the city skyline. Skate, drink hot chocolate and celebrate the holidays with us, the best way to bring families together this season. Skating will cost $9.00 per person and $3.00 for skate rental. Season Passes are also available. Group events for outings, birthday parties, holiday parties or friendly get-togethers may be eligible for discounts.

As part of our partnership with the NASCAR Hall of Fame, look for a special dual access ticket that provides admission to the Hall and Ice Skating for just $25. Learn more at www.holidayonicecharlotte.com.

Outdoor ice skating this year is made possible from our friends at Piedmont Natural Gas and Time Warner Cable. Holiday on Ice celebrates its 8th year for the great Holiday Tradition. Ceremonial Plaza at the NASCAR Hall of Fame is located at 400 E. Martin Luther King Blvd., at the corner of Brevard St.

Open this week as follows: Tuesday, 11/22 – 5pm-10pm, Wednesday through Saturday (including Thanksgiving Day) 10am-10pm, and Sunday, 11/27 11am – 7pm. Standard hours of operation are Wednesday, Thursday and Friday from 5pm – 10pm, Saturday 10am – 10pm and Sunday, 11am – 7pm unless otherwise noted. Extended hours begin when school is out. For a look at all of our hours go to www.holidayonicecharlotte.com. For NASCAR Hall of Fame hours of operation visit www.NASCARHall.com.

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