March 23, 2015
Throughout the entire month of April, Greater Media stations and on-air personalities will participate in a multi-platform public service campaign aimed at promoting the importance of driver safety on the roadways in conjunction with the National Safety Council’s (NSC) Distracting Driving Awareness Month initiative.
Greater Media on-air personalities will be featured in customized public service messages that will be aimed at educating listeners to the importance of driver safety and stressing the importance of not using cell phones or texting while driving. In addition, the campaign will utilize social media to get the word out. According to the NSC, distracted driving, regardless if it’s hands-free or handheld, is a dangerous threat to roadway safety.
“As our industry grapples with the growth of the connected car there is no topic more vital than distracted driving,” said Greater Media Vice President of Program Development Buzz Knight. “The Greater Media platform of stations is committed to communicating to our audiences the importance of driver safety.”
March 17, 2015
Greater Media announces Eileen Gikas has returned to the company’s Motor City cluster to serve as sales manager at WCSX-FM. She will begin her new position on Thursday, March 19, 2015.
Gikas, who most recently served as the local sales manager at Comcast Spotlight for the past four years originally worked as the local sales manager at Greater Media’s WRIF-FM from 2000 to 2008, before leaving to serve as the business development manager at WWJ-TV/CW 50 Detroit from 2008-2011.
“I am thrilled to welcome Eileen back to the Greater Media family,” said Mike Juliano, director of sales at Greater Media Detroit. “She is a Detroit media veteran rich with leadership experience. She possesses a high degree of creativity and a passion for our business that will serve her and us well in her role as sales manager for WCSX.”
“I am excited to go back to a company and a station I am very passionate about, said Gikas. “I look forward to working again with friends that I have known and respected for many years. Who says you can’t go home?”