January 15, 2015
On Friday, January 23rd, John DeBella’s Mascot Mayhem will descend upon the hills of Big Boulder Ski Resort. Up to fourteen of the area’s most famous mascots will take part in a crazy ski race down the mountain to claim the title of ‘Mascot Mayhem Champion’ and score a free $5,000 WMGK-FM commercial schedule for the business they represent. Those watching the race will also have the chance to win something. Everyone that picks the winning mascot will be qualified to win a free Funjet Vacations getaway for two to Jamaica with all-inclusive accommodations at the RIU Palace Tropical Bay. The winner of the trip will be drawn minutes after the final round of the race. Mascot Mayhem will consist of 3 rounds – qualifying round, semi-finals and Finals.
Mascot Mayhem is part of MGK Day at Big Boulder (3p-7p). WMGK House Band alums, Sofa Kings will play the Mascot Mayhem After-Party at the ski lodge (5p-7p) and WMGK listeners are able to purchase $10.29 lift tickets online so they can enjoy a great day of discounted skiing and live classic rock in addition to the Mascot Mayhem festivities. The idea for Mascot Mayhem came from the WMGK morning man’s desire to ‘add something crazy’ to this year’s MGK Day activities and make it a day on the slopes that WMGK listeners would never forget. He went on-air and asked listeners for ideas about what he could do and after two days of interesting suggestions from tons of MGK listeners, Mascot Mayhem was born.
Response from area Mascots has been great thus far. The station has already secured commitments from: The Geico Gecko, The Temple Owl, The Robbin’s Diamonds Mascot and Phil E Pretzel from Philly Pretzel Factory. The station fully expects to have up to fourteen mascots in the next few days.
January 14, 2015
Greater Media announces 105.7 WROR-FM’s Christmas CD, entitled The World’s Greatest Christmas Album, raised $15,000 to benefit Christmas in the City, a non-profit organization which helps homeless families in Boston.
The World’s Greatest Christmas Album is a collection of all the best holiday songs and bits from the legendary Loren & Wally morning show on WROR-FM. The station printed 5,000 copies of the CD, which went on sale in stores and online beginning on November 13th, 2014.
Sponsors of the project included the Walmart Foundation, Horizon Interiors, Kappy’s Liquors and Gordon’s Liquors. One dollar from every CD benefited Christmas in the City. In addition, WROR-FM also received an addition $5,000 in donations from Walmart and Horizon Interiors, bringing the total amount of money raised to $15,000.
“It was an honor to work with such a great organization like Christmas In The City,” said Matt DiRoberto, general sales manager of WROR-FM. “They have been friends of the Loren & Wally show and 105.7 WROR for years, so it’s nice to be able to give back to them with the money raised from the CD.”
“It’s was a thrill to be able to help Christmas in the City and support all they do to make the holiday so special for the kids and their families,” said WROR-FM Morning Show Co-Host Wally Brine.
Christmas in the City strives to ameliorate the impact of being homeless on families and children living in shelters towards a goal of eliminating homelessness. “Through the generosity of thousands of individuals and companies, each child actually receives one of the gifts he or she requested,” said Co-Founder Jake Kennedy. The organization accomplishes this goal with 100% volunteers. There is no paid staff.