Keith Larson’s Annual Ride Helps More Kids In Need

April 25, 2016



WBT Host Keith Larson’s fourteenth annual motorcycle ride to help kids battling life-threatening illnesses and their families is Saturday April 30, 2016. Riders can sign up for this terrific annual police-escorted event and non-riders can make a contribution straight to the kids and families directly through a 501c3 non-profit. While we’re hoping for our biggest turnout ever for motorcycle riders, this year it’s easier than ever for EVERYONE to help these kids.

Keith’s Ride is escorted by the Mecklenburg County Sheriff’s Office Motor Unit and supported by several other law enforcement agencies. The Ride leaves starts Matthews Fun Machines at 10am April 30 for a cruise to beautiful Lilly’s Bridge Marina on Lake Tillery and then ends at the News Talk 1110 WBT Studios at 1:30pm for a lunch from Cantina 1511 and live music from, “Lake Street Drive.”

The Ride supports the Club LAMA Kids Fund, a 501c3 started by Keith Larson. After years of rides and working with numerous charities, Larson wanted a way to easily help more of the “Ride Kids” year round and with that his Club LAMA Kids Fund was born. Each ride itself benefits several specific local children who are battling life-threatening illnesses.

There are many tax-deductible levels riders can choose, and everyone can contribute by becoming a “Deputy Rider” and ride with us in spirit by making a donation. The basic cost for a Rider and passenger to enjoy the whole day including breakfast, lunch, t-shirts, etc., remains $50. Non-rider participants can make a secure donation on the registration page.

Pre-registration is open now until 12:00pm on April 29, 2016 at Day-of registration opens at 8:30 am. Great camera opportunities for Keith’s Ride at 10:00 am when riders depart and at 2:00 pm when riders return to the WBT Studios.

News Talk 1110 & 99.3 WBT has teamed up with Heafner Financial, Hardees, Matthews Fun Machines, Cantina 1511 and Keffer Hyundai.  Rider fees and your donations go straight to the charities, while WBT sponsors and WBT Radio cover the event costs to make Keith’s Ride 14 possible.

Lisa Marie Stecker – Greater Media Newspapers

April 19, 2016

GMN lisa marie stecker


Lisa Marie Stecker joined Greater Media only six months ago, but has made a positive impact.

Her constant positive attitude and upbeat personality make her a pleasure to work with.

She assists on all Greater Media events, and also attends any local events, meeting and greeting and getting the Greater Media name out there.

She started in June and jumped right into her first event—Win, Wine and Chocolate Weekend at Monmouth Park racetrack—and booked more than a dozen vendors in just weeks!

In addition to events, she is always there to lend a hand with any project within the company.

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